Road Signs Direct supplies signs to Coca-Cola for the London 2012 Olympic games.
Coca-Cola has pledged to recycle all clear plastic bottles disposed of at the London 2012 Olympic and Paralympic Games, as part of its Corporate Social Responsibility policy.
Coke is also pledging to recycle bottles that have not been made by the soft drinks company, which have been bought to the venue by visitors. The recycled materials will be used to make 80 million new Coke bottles. The soft-drinks giant aims to have the new bottles made within six weeks of the closing ceremony.
Locog, the Olympic games organisers, have a sustainability target of sending zero waste to landfill with at least 70% of all waste at the Olympic Park being reused, recycled or composted.