GDPR, Privacy & Cookies

With the introduction of the new GDPR laws, we at DHF Products have created a Privacy Policy that aims to help our customers understand what data we collect, what we use it for and how you can exercise your rights. Reading a Privacy Policy is important so we hope you will give it time and attention.

DHF Products Ltd follows the following principles in order to protect your privacy:

• we do not collect more information than is necessary;
• we do not use your data for purposes other than those specified;
• we will never use your data for marketing purposes;
• we do not keep your data if it is no longer needed;
• we do not send your data to third parties.

1. Information collection and tracking

1.1. When you visit our websites

You can visit our websites (roadsignsdirect.co.uk, streetsignsdirect.co.uk, dhfproducts.com) without giving away your personal information. On roadsignsdirect.co.uk we use Google Analytics to understand how the website is used, and Google Ads to measure whether our adverts lead to orders and enquiries. The first time you visit, we ask whether you allow analytics and advertising cookies. If you accept, Google Analytics and Google Ads set the cookies listed in section 1.3. If you reject, or until you answer, no analytics or advertising cookies are set, but Google may still receive basic information without cookies (such as the page visited, your browser and device type, and your approximate location from your IP address) so that visits and orders can be counted. We do not collect your age, gender, interests or bank details, and we do not use this information to show you personalised adverts. You can change your choice at any time using the "Cookie settings" link at the bottom of every page.

1.2.When you shop on our website

When you make a purchase in one of our e-commerce shops, we collect the personal data you give us, such as name, address, email address and phone number. This is done as part of the purchase process which is stored and used solely on transactional documentation such as Invoices and Delivery Notes.
When you pay for your purchases via our web sites, depending on the payment method you choose, you may have to give your banking details. It is important to note that we use a secure payment merchant portal to verify your details and authorise the payment. At no points do our websites store ANY of your banking details.

1.3. Cookies we use

Cookies are small text files stored by your web browser. Our website uses the following cookies.

Essential cookies. These are always set, because the website needs them to work:

• rsd_consent: set by us. Remembers whether you accepted or rejected analytics and advertising cookies. Kept for 6 months.
• cart_id: set by us. Remembers your basket. Kept for 30 days.
• Payment cookies: our payment providers, Stripe and PayPal, set their own cookies during checkout to process your payment securely and to prevent fraud.

Analytics and advertising cookies. These are only set if you click Accept:

• _ga: set by Google Analytics. Tells one visitor apart from another. Kept for 2 years.
• _ga_<ID> (for example _ga_AB12345678): set by Google Analytics. Keeps track of your current visit. Kept for 2 years.
• _gcl_au: set by Google Ads. Measures whether visits from our adverts lead to orders or enquiries. Kept for 90 days.
• _gcl_aw: set by Google Ads when you arrive by clicking one of our adverts, so that a resulting order or enquiry can be credited to that advert. Kept for 90 days.

To withdraw your consent, click "Cookie settings" at the bottom of any page and choose Reject. We then remove the Google Analytics and Google Ads cookies from your browser. You can also block or delete cookies in your browser settings. Google explains how it uses information from websites that use its services at policies.google.com/technologies/partner-sites.

2. When you contact us
While you can use our website without giving out your personal information, once you contact us via the DHF Products Ltd website, DHF Products Ltd collects information about you. The information you fill in (personal information such as your name, email address, organisation) will be processed and stored so that it is possible for us to contact and respond to your request. This information will never be used for marketing purposes.

2.1. Recruitment
If you apply for a job with DHF Products Ltd, we will collect, process and store the information you have sent us for recruitment-related purposes, such as contacting you. Additionally, DHF Products Ltd may keep your data for a period of time for the purpose of considering you for a different opportunity.

3. Information Security
DHF Products Ltd cares to ensure the security of personal data for all its employees, suppliers and customers. When DHF Products Ltd collects information about you, we also make sure that your information is protected from unauthorized access, loss, manipulation, falsification, destruction or unauthorized disclosure. This is done by utilising the latest appropriate technical security measures.

4. Access to information
You have the right to request access to the information we have on you. You can do this by contacting us at accounts@dhfproducts.com. We will make sure to provide you with a copy of the data we process about you. In order to comply with your request, we may ask you to verify your identity. We will fulfil your request by sending your copy electronically, unless the request expressly specifies a different method. For any subsequent access request, we may charge you with an administrative fee.

5. Information Correction & Deletion
If you believe that the information we have about you is incorrect, you are welcome to contact us so we can update it and keep your data accurate. Any data that is no longer needed for the purposes specified in this document will be deleted. If at any point you wish for DHF Products Ltd to delete information about you, you can simply contact us.

6. When this Privacy Policy applies
This Privacy Policy is applicable to the all services offered by DHF Products Ltd whether contact is made through one of our websites or directly with the company. This version of the Privacy Policy was last updated in October 2026.

7. Changes
We reserve the right to change this Privacy Policy. We constantly review our Privacy Policy and strive towards making it better. DHF Products Ltd will not reduce your rights stated in this Policy without asking for explicit prior consent to the changes. All changes to our Privacy Policy will be available on this website. You can access the previous versions of this Policy here.

8. To sum up
In accordance with GDPR and applicable law, we only collect a limited amount of information about you that is necessary for improving our service. We do not use profiling, we do not sell or in any other way spread your data to third parties, we do not use your data for purposes other than what we specified. We also make sure that your data is stored securely. We delete all information deemed no longer necessary. We constantly review our Privacy Policy in order to make it better and protect you more.

9. You can contact us at any time to:

• Request access to information that DHF Products Ltd has about you
• Correct any information that DHF Products Ltd has about you
• Delete information that DHF Products Ltd has about you

If you have any additional questions about DHF Products Ltd's collection and storage of data, please contact us on 0191 2304411 or accounts@dhfproducts.com